COLORS ON PARADE
Through our partnership with Hillhouse Creative, we were introduced to Colors On Parade, a unique company that specializes in automobile scratch & dent repair. They provide assistance and incentives to veterans who desire to franchise a Colors On Parade mobile unit.
Our team traveled to Houston, Texas, and Albuquerque, New Mexico, to interview two veteran franchise owners and produce two marketing videos for recruiting new veteran franchisees.
DOWNTOWN JOHNSON CITY, TN
Downtown Update Show
The redevelopment of downtown Johnson City has its residents excited, and for good reason. The past 5 years have brought tremendous growth and opportunity.
We were asked to come up with a creative way to attract more people to downtown, and so we developed the Downtown Update Show - a short weekly Facebook video highlighting the upcoming events in the downtown area. It features Josh Mancuso doing what he does best: acting goofy. The combination of comedy and useful information kept people engaged and interested.
Over the summer, the show became a hit, and we repeatedly met people at downtown events who stated they were there because they watched one of our videos! Reagan Streetman, the Marketing & Events Manager for Downtown Johnson City, said, “This is the most effective marketing campaign we have ever done.”
BRISTOL MOTOR SPEEDWAY
As a longstanding partner, Bristol Motor Speedway has given us opportunities to be creative and out of the box. Our video work for BMS in 2018 reached nearly 300,000 people and garnered over 100,000 views.
Many of our videos for BMS are comedic skits designed to grab people’s attention and encourage them to take action. One of our favorites is the infomercial we produced for season ticket incentives. (“Just look at those slices! Delicious!”) If you haven’t experienced a NASCAR race at the world’s fastest half-mile, you need to go this year. It’s Bristol baby!
CLINCH VALLEY HEALTH
Pink Glove Initiative
Richlands, Virginia, is home to Clinch Valley Health, a healthcare system that serves Tazewell County and the surrounding region. The company launched a Pink Glove campaign and we had the privilege of producing a video showcasing the community’s support for those who have battled breast cancer. CVH’s commitment to their community is inspiring, and this story is proof of that.
NORTHEAST TN REGIONAL ECONOMIC PARTNERSHIP
We consider it a privilege to be involved with growing our local economy. NETREP exists to enhance job growth and increase the tax base in Washington County, Tennessee. As part of these efforts, they created Talent Connect, a program that introduces college students and recent graduates to the Johnson City area and the career opportunities that exist here. Our team spent the weekend with a Talent Connect group and chronicled their experience, from business meetings to whitewater rafting!
With our roots in wedding and event videography, working with StudioWed was an easy fit. With multiple locations around the country, StudioWed is part co-working space and part networking resource for wedding professionals to collaborate together and work with engaged couples planning their big day.
Our team produced marketing videos for the Nashville office, as well as the new Johnson City location. Membership is growing and we are grateful to play a part in their success!